What Is a Major Distinction Between Customers Who Purchase a Product

question 55

Multiple Choice

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

• A) whether the purchase is made after a compensatory or noncompensatory decision process
• B) the cost of the product
• C) the functional benefits of the product
• D) the social risk of the product
• E) whether the customers hold a very positive or weak attitude toward the product