A Key Concept of the Two- Factor Theory on the Effects

question 134

Multiple Choice

A key concept of the two- factor theory on the effects of repetition of ads is that:

• A) the success of repetition in persuasiveness is dependent upon the factors of source credibility and attractiveness
• B) uncertainty about a product grows if the consumer sees the ad too many times
• C) learning increases as forgetting decreases
• D) two separate psychological processes are operating when a consumer is repeatedly exposed to an ad
• E) consumers are one factor in the success of an ad and the other factor in any given circumstance is largely unknown

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Definitions:

Tech Support Department

A division within a company responsible for assisting customers with technical problems or inquiries about products or services.

Customer Cost Analysis

The process of identifying all the costs associated with acquiring and maintaining customers to assess profitability.

Time-Driven Activity-Based Costing

A costing method that calculates costs based on the actual time activities take and the cost of supplying resources to these activities.

Customer Support Department

A specialized team within a company tasked with addressing customer inquiries, problems, and needs, aiming to enhance customer satisfaction and loyalty.