The Visual Elements of the Print Ad Focussed on Coffee

question 44

True/False

The visual elements of the print ad focussed on coffee beans and a cup of coffee, while the verbal message described the attributes of the brand of coffee. This is an example of framing.

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Definitions:

Naturalistic Observation Method

A research method in which subjects are observed in their natural environment without any manipulation by the observer.

Real-Life

Situations, experiences, or objects that exist or occur in actuality, outside the context of books, movies, or simulations.

Laboratory Controls

Procedures and conditions implemented in a research study to minimize the effects of external variables, ensuring that the experiment measures what it intends to.

Empirical Question

A question that can be answered through observation, experimentation, or measurement, rather than by using theoretical or moral reasoning.