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Shelly makes an excellent salary as a production manager for a large company. John has lost his job and has been having a difficult time making ends meet. If Shelly and John were looking to buy the same product, we would expect John to expend more effort than Shelly in gathering information and looking at alternatives.
Perceived Benefits
The personal or subjective advantages that an individual believes they will gain from engaging in a certain behavior or action, influencing their decision-making process.
Stage Theories
Psychological theories that describe human development and behavior as occurring in distinct stages, each with its own characteristics.
Continuum Theories
Theories suggesting that certain phenomena, such as health behaviors, exist along a continuous scale rather than being distinct or binary.
Response Efficacy
The extent to which a behavior, action, or intervention is successful in achieving the desired outcome in a given context.
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