A Good Illustration of Behavioural Targeting Occurs When Blockbuster

question 24

True/False

A good illustration of behavioural targeting occurs when Blockbuster.com uses software that recommends videos to a customer based on attributes the flick shares with other movies that the customer has already ordered.

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Definitions:

Ego-Defensive Function

A psychological mechanism in which individuals protect their self-esteem or ego from being threatened by unpleasant realities or by rationalizing their failures.

Value-Expressive Function

The role or purpose of attitudes or behaviors in expressing an individual's values, beliefs, and self-concept, often influencing consumer choices and affiliations.

Functional Theory

A theory that attempts to explain why certain behaviors, structures, or institutions exist based on the functions they perform.

Strategic Positioning

The process of establishing how a brand, product, or company is perceived relative to its competitors in the marketplace to create competitive advantages.