Explain How the Source Credibility of Expertise and the Sleeper

question 49

Essay

Explain how the source credibility of expertise and the sleeper effect could be combined to the advantage of a school system that was expecting a vote on a bond initiative in six weeks. The school's promotional expert wants to use average voters as endorsers of the bond and also education experts, but in what order?

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Definitions:

Offspring

The product of reproduction of a new organism produced by one or more parents.

Genes

Units of heredity made up of DNA that influence characteristics and are passed from parents to offspring.

Blood Types

Classifications of human blood based on the presence or absence of antibodies and inherited antigenic substances on the surface of red blood cells.

Alleles

Alternative versions of a gene that produce distinguishable phenotypic effects, occupying the same position or locus on a chromosome.