If a Brand Is Perceived as Frequently Available on a Special

question 45

Multiple Choice

If a brand is perceived as frequently available on a special deal, consumers will likely infer it having which personality trait?

• A) uncultured
• B) versatile
• C) schizophrenic
• D) supportive
• E) dependable

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Definitions:

Information Filtering

The process of sifting through and reducing the volume of information available to focus on the most relevant or important details.

Informal Communication

The exchange of information, thoughts, or messages in an unofficial capacity, often through social interactions or casual means.

Climate for Voice

The organizational environment that encourages or discourages individuals from expressing ideas, opinions, and concerns.

Direct Supervisors

Individuals who have immediate authority over other employees in an organizational structure, responsible for managing day-to-day activities and performance.