Sometimes It Makes Sense to Segment by Where Consumers Live

question 125

Multiple Choice

Sometimes it makes sense to segment by where consumers live because:

• A) most people stay put, so there is stability in such a research measure
• B) there are often clear differences in regional product and lifestyle preferences
• C) software decision- support systems are only effective when linked to a mapping procedure
• D) objective proof exists that it is the only way to ensure short- term profits
• E) other forms of segmentation just don't work in the long run

---

Definitions:

Deductive Reasoning

A logical process in which a conclusion follows necessarily from the premises presented, such that if the premises are true, the conclusion cannot be false.

Centration

A cognitive limitation in early childhood thinking, where the focus is on one aspect of a situation or object at a time, ignoring other relevant aspects.

Irreversibility

A cognitive limitation in young children's thinking whereby they are unable to mentally reverse an action or process.

Egocentrism

The inability to differentiate between one's own perspective and another person's perspective, often observed in early childhood development.