Consumers with an Especially Large Gap Between Their Real and Ideal

question 137

Multiple Choice

Consumers with an especially large gap between their real and ideal selves are often considered to be good targets for in marketing strategy.

• A) fantasy appeals
• B) coupons
• C) reasoned appeals
• D) factual orientation
• E) fear appeals

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Definitions:

Central Nervous System

The primary information processing center of the body, consisting of the brain and spinal cord.

Motor-Control Information

Data or inputs relevant to the regulation of movements and actions of muscles or groups of muscles in the body.

Sympathetic Nervous

The sympathetic nervous system is part of the autonomic nervous system that prepares the body for physical activity and response to stress, fear, or emergency by triggering the fight or flight response.

Parasympathetic Nervous

Part of the autonomic nervous system responsible for conserving energy and slowing the heart rate, often referred to as the "rest and digest" system.