Examlex
A food manufacturer just released a commercial in Canada featuring a scottish man acting very energetic and really emphasizing his Scottish accent. The use of this ethnic stereotype will most likely be perceived positively.
Crowd Behavior
The way in which individuals in a crowd act and react as part of a larger group, often differing from their individual behavior.
Emergent-Norm Theory
A theoretical framework suggesting that in crowd situations, new norms emerge which guide individual behavior, contradicting traditional norms.
Le Bon's Theory
A psychological theory proposed by Gustave Le Bon that explains how an individual in a crowd can lose self-control and become anonymous, leading to behavior that is emotional, irrational, and contagious.
Convergence Theory
A theory suggesting that crowd behavior is not irrational but an expression of the general beliefs and values of the individuals in the crowd.
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