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A Food Manufacturer Just Released a Commercial in Canada Featuring

question 48

True/False

A food manufacturer just released a commercial in Canada featuring a scottish man acting very energetic and really emphasizing his Scottish accent. The use of this ethnic stereotype will most likely be perceived positively.


Definitions:

Crowd Behavior

The way in which individuals in a crowd act and react as part of a larger group, often differing from their individual behavior.

Emergent-Norm Theory

A theoretical framework suggesting that in crowd situations, new norms emerge which guide individual behavior, contradicting traditional norms.

Le Bon's Theory

A psychological theory proposed by Gustave Le Bon that explains how an individual in a crowd can lose self-control and become anonymous, leading to behavior that is emotional, irrational, and contagious.

Convergence Theory

A theory suggesting that crowd behavior is not irrational but an expression of the general beliefs and values of the individuals in the crowd.

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