Many Countries Have an "Official" Language and a Second Language

question 36

Essay

Many countries have an "official" language and a second language. For example, Canada has English and French. Given current immigration patterns, what would most likely become the next official language in Canada? What concern would marketers have when using this new, third official language?

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Definitions:

Shaping

A method of teaching new behaviors by rewarding closer and closer approximations of the desired behavior.

Gradual Approximations

A method in behaviorism where complex behaviors are broken down into simpler, achievable steps for learning purposes.

Complex Response

An intricate or multifaceted reaction to stimuli, often involving multiple cognitive and emotional processes.

Shaping

A method of teaching complex behaviors by rewarding closer approximations to the desired behavior.