The Lower Classes Use More Restrictive Codes Than Do the Upper

question 144

Multiple Choice

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance would be sold to a working- class man compared to an upper- class man?

• A) The promotion to the working- class man would emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper- class promotion would emphasize the long- term consequences of the choice.
• B) The promotion to the working- class man would emphasize the long- term benefits of insurance, while the upper- class promotion would emphasize the short- term consequences of the choice.
• C) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
• D) The promotion to the working- class man would emphasize words while the upper- class promotion would emphasize pictures.
• E) The promotion to the working- class man would emphasize pictures while the upper- class promotion would emphasize words.

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Definitions:

Piling of Sediment

The accumulation or stacking up of sedimentary particles, often by natural processes such as water or wind transport.

Cross Beds

Cross beds are sedimentary structures forming as inclined layers within horizontal units of sediment, often indicating the direction of ancient wind or water flows.

Sediment Deposition

The process by which sediment settles out of the water or air carrying it and is laid down in a new location.

Water Current

The directed movement of water, driven by various forces including wind, temperature differences, and gravitational effects, influencing marine and freshwater systems.