What Is the Primary Purpose of a Point- Of- Purchase

question 18

Multiple Choice

What is the primary purpose of a point- of- purchase stimuli?

• A) to increase the sense of "fun" that customers can experience while shopping
• B) to change the atmospherics of a store
• C) to strengthen brand associations
• D) to put a product into the customers' evoked set
• E) to increase the likelihood of impulse buying

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Definitions:

Triad

A group or set of three connected people or things.

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.

Foot-In-The-Door Technique

A persuasion strategy where a small request is made first in order to increase the likelihood of compliance with a larger request later.

Balance Theory

A theory in social psychology suggesting that individuals strive for consistency in their beliefs, attitudes, and sentiments in relation to one another.