Current Consumer Research Is Likely to Include Attention to the "Dark

question 154

Multiple Choice

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

• A) understanding of consumption for its own sake should be the focus of research rather than for the sake of making money
• B) it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line
• C) not all consumer behaviour or marketing activity is necessarily beneficial to society
• D) not all marketers make money for their companies
• E) many consumer behaviour findings are being stolen by competitors, via computers

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Definitions:

Weyerhaeuser

A multinational forestry products company known for its production of timber, wood products, and pulp and paper.

Emotional Intelligence

The capacity to recognize, understand, manage, and reason with emotions in oneself and others.

Regulating Emotions

The process of recognizing, managing, and responding to one's emotions effectively in different situations.

Relationship Management

The strategy of maintaining and enhancing interactions with individuals or organizations to fulfill mutual goals.