A Strategic Business Unit Is a Part of an Organisation

question 49

True/False

A strategic business unit is a part of an organisation for which there is a distinct external market for goods or services that is different from another SBU.

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Definitions:

Interaction

The reciprocal action or influence between two or more entities or substances, often leading to a specific outcome.

Entitativity

The perception or degree to which a group is seen as a coherent, unified entity.

Coherent

Characterized by a logical, consistent, and orderly connection of parts, making them understandable and clear.

Drive Theory

Zajonc’s theory that the physical presence of members of the same species instinctively causes arousal that motivates performance of habitual behaviour patterns.