Choose the Term That Best Fits the Following: with Increasing

question 34

Multiple Choice

Choose the term that best fits the following: With increasing amounts of data available on customers, their online activities, and their purchasing patterns, retailers are able to create more targeted marketing campaigns.

• A) New age of marketing
• B) Ubiquitous connectivity
• C) Growing retailer power
• D) Buying local, going green
• E) Empowered, discriminating consumers

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Definitions:

Negative Reinforcement

A method in behavioral psychology that increases the likelihood of a behavior by removing an unpleasant stimulus when the behavior occurs.

Discrimination

Biased or unfair behavior towards various groups of individuals, particularly based on their racial background, age, or gender.

Cognitive Perspective

A psychological approach focusing on how people perceive, think, understand, and remember information.

Classical Conditioning

An educational method where connections are made between an external trigger and an innate response.