__________Refers to the Number of Potential Customers in the Retailer's

question 13

Multiple Choice

__________refers to the number of potential customers in the retailer's target market that could be exposed to an ad in a given medium.

• A) Impact
• B) Frequency
• C) Coverage
• D) Cost
• E) Reach

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Definitions:

Promoting Self-Esteem

The act of encouraging and supporting a positive self-image and confidence in individuals.

Respect

A feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.

Consistent

Acting or done in the same way over time, especially to maintain fairness or accuracy.

Ineffective Health Maintenance

An individual's inability to manage and sustain health-promoting practices and routines.