A Business Philosophy and Set of Strategies, Programs, and Systems

question 113

Multiple Choice

A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty with a retailer's most valued customers is called:

• A) customer relationship management
• B) most valued customer management
• C) strategic relationship management
• D) customer loyalty management
• E) strategic consumer management

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Definitions:

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Stress

A condition of mental or emotional strain resulting from demanding circumstances.

Overeating

Consuming more food than the body needs for energy and nutrition, often leading to weight gain and other health issues.

Increased Smoking

A rise in the consumption of cigarettes or other tobacco products.