Which of the Following Schemes Would the Mountain Equipment Co-Op

question 128

Multiple Choice

Which of the following schemes would the Mountain Equipment Co-op Catalogue most likely consider when segmenting customers?

• A) RFM analysis
• B) Decile analysis
• C) CRM programs
• D) 80-20 rule
• E) Customer pyramid

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Definitions:

Reciprocity/Obligation Rule

The social norm of responding to a positive action with another positive action, fostering mutual benefit.

Rejection-Then-Retreat Approach

A persuasive technique where an initially larger request is made knowing it will be rejected so that a smaller request (the desired outcome) seems more reasonable.

Reciprocity

A social principle where positive actions lead to similar responses by others, fostering mutual benefit or exchange.

Consensus

General agreement among the members of a group or community.