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How Is Data Mining Used to Help Retailers Develop Programs

question 30

Essay

How is data mining used to help retailers develop programs for building customer loyalty?


Definitions:

Persuader

An individual or tool that influences others' attitudes, beliefs, or actions through argument, reasoning, or appeal.

Social Proof

A mental phenomenon in which individuals mirror the behaviors of others, believing it to be the appropriate response for a particular scenario.

Advertiser

A person or organization that promotes products, services, or ideas through various forms of media to attract customers or supporters.

Effectiveness

The degree to which something is successful in producing a desired or intended result.

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