Positioning Statements Are Strategy Statements That Specify the Needs of the Target

question 34

True/False

Positioning statements are strategy statements that specify the needs of the target market and the marketing mix that will be implemented to develop brand awareness.

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Definitions:

Mandatory Retirement

A policy or rule that requires employees to retire at a certain age regardless of their wish or capability to continue working.

Labor Force

The total number of people employed and unemployed, who are actively looking for work and capable of working.

Marginal Benefit Curve

A graphical representation showing how the benefit (utility or satisfaction) to a consumer changes as consumption of a good or service increases.

Extra Benefit

The additional advantage or utility gained from consuming one more unit of a good or service.