Which Term Refers to the Loss of Focus on the Target

question 15

Multiple Choice

Which term refers to the loss of focus on the target segment in favor of other segments?

• A)target drift
• B)straddling
• C)repositioning
• D)segment shift

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Definitions:

Normalization

A social process by which some practices and ways of living are marked as “normal” and others are marked as “abnormal.”

Heterosexuality

Sexual attraction or orientation towards individuals of the opposite sex.

Sexual Double Standard

A societal norm that allows or even encourages sexual freedom and experimentation in men more so than in women.

Masculine Identities

Social and cultural constructs of manhood and masculinity that define roles, behaviors, and attributes considered appropriate for men.