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are the last in the population to adopt a new product.
Strategic Supply Management
The process of planning, implementing, and controlling the operations of the supply chain in a strategic manner to achieve competitive advantage.
Competitive Edge
An advantage that allows an organization to outperform its competitors, achieved through superior products, processes, or strategies.
Supplier Relationships
The interaction and cooperation between businesses and their suppliers, aimed at achieving mutual benefits and ensuring a stable supply chain.
Supplier Goodwill
The positive reputation and relationship a supplier builds over time, which can lead to preferential treatment, better terms, or ongoing business opportunities.
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