Examlex
According to the text,which of the following best explains why the marketing mix receives different customer responses?
Industrial Revolution
A period of major industrialization that took place during the late 1700s and early 1800s, which transformed economies that had been based on agriculture and handicrafts into economies based on large-scale industry, mechanized manufacturing, and the factory system.
Symbolic Interactionism
A sociological perspective focusing on the ways in which individuals interact through symbols, including language, to create social realities.
Durkheim
Emile Durkheim, a founding figure in sociology, known for his work on social integration, collective conscience, and the study of social facts, norms, and values.
Social Characteristics
Attributes or features that define individuals or groups within a society, including gender, ethnicity, age, profession, and educational background.
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