Examlex
Explain why marketers need to understand views of consumers in dealing with the compatibility and complexity of the products.
Arjun Appadurai
A notable anthropologist and scholar known for his work on globalization, particularly focusing on the cultural dimensions of economic exchange.
Cultural Hybrids
Refers to the blending of elements from different cultures to create new cultural practices, expressions, or identities.
Appadurai's Landscapes
A theoretical framework proposed by Arjun Appadurai to describe the complex global flow of goods, people, technology, ideas, and images across cultural boundaries.
Nation-States
are sovereign political entities characterized by a defined territory, government, and population with a shared sense of cultural identity.
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