A Building Supply Company Has Many High- Volume as Well

question 21

Multiple Choice

A building supply company has many high- volume as well as low- volume customers.Which of the following would be an inefficient cost means of communication for this supply company to implement regarding its low- volume customers?

• A)Give each low- volume customer the company web address so this customer can check building supply products being sold by this company.
• B)Once or twice a year,mail a new product catalog to each customer.
• C)Have a sales representative make a personal one- on- one appointment with each and every low- volume customer at least twice a month.
• D)Every November,send each customer a new calendar that has the phone number of the building supply company printed on the cover.
• E)Every few months,have a customer service representative from the building supply company call each customer.

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