The Asian American Segment of the Population

question 149

Multiple Choice

The Asian American segment of the population .

• A)will never be attractive to target marketers
• B)is the largest ethnically based market segment
• C)is the fastest growing minority group in the United States
• D)has been an economically important market segment for almost five decades
• E)has skrunk in the last 10 years

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Definitions:

Greater Than

Greater Than is a mathematical symbol (>) used to indicate that the value on the left side is larger than the value on the right side.

Undifferentiated Targeting Strategy

A marketing strategy a firm can use if the product or service is perceived to provide the same benefits to everyone, with no need to develop separate strategies for different groups.

Marketers

Professionals involved in the process of promoting, selling, and distributing a product or service.

Pencils

Writing instruments made of graphite (or a similar substance) encased in wood or a mechanical holder, used for drawing or writing.