Starting in February and Ending Sometime in Late April,department Stores

question 19

Multiple Choice

Starting in February and ending sometime in late April,department stores promote the fact that they stock a wide range of formal attire to wear to high school proms.The dresses and tuxedoes are available year- round,but because most proms are held in the spring that is when the heaviest promotion of these products occur.This spring promotion to high school students is based on usage occasion and uses both _ and segmentation.

• A)socioeconomic,psychographic
• B)demographic,behavioral
• C)geographic,demographic
• D)geodemographic,sociocultural
• E)psychographic,demographic

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Definitions:

Average Collection Period

The average number of days it takes for a business to receive payments from its customers for invoices.

Accrued Salaries

Wages that have been earned by employees but have not yet been paid out.

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not intended to be sold within a year.

Average Collection Period

The average number of days it takes for a company to collect payments from its credit sales.