Examlex
If a company wanted to send e- mail to African American professional managers and business owners to promote its new employment service,it could buy a list of e- mail addresses of people who have visited BlackEnterprise.com and who have given permission for the marketing of their names and e- mail addresses.This company would be using segmentation variables.
Freudian Theory
A set of psychoanalytic theories developed by Sigmund Freud, which focus on the unconscious mind and the influence of early childhood experiences.
Maximize Pleasure
The pursuit of actions or decisions that increase joy or satisfaction.
Motivational Research
A type of market research that aims to understand the underlying drives and desires that influence consumer behavior.
Freudian Theories
A set of psychological theories developed by Sigmund Freud that emphasize unconscious motivations and conflicts as drivers of human behavior.
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