A Former Top Manager at Mazda Was Quoted as Saying,"Customers

question 22

Multiple Choice

A former top manager at Mazda was quoted as saying,"Customers want to express their individuality with the products they buy." His statement reflects a belief that companies need to develop a marketing strategy.

• A)concentrated
• B)differentiated
• C)heterogeneous
• D)custom
• E)fragmented

---

Definitions:

Self-Monitoring

The extent to which individuals regulate their behavior to fit the current social situation.

Cynical Performances

Actions or behaviors motivated by skepticism or distrust towards societal norms and expectations.

Social Chameleons

Individuals who adapt their behavior, attitudes, or appearance to fit in with the social environment or groups around them.

Older People

This group typically refers to individuals of an advanced age, often characterized by increased experience and wisdom, but also potentially facing age-related challenges and health issues.