Explain Why CRM Influenced Marketers to Change Their Focus from Share

question 61

Essay

Explain why CRM influenced marketers to change their focus from share of market to share of customer.

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Definitions:

Fast Pain Pathway

A neural pathway that carries pain signals from nociceptors to the brain quickly, typically resulting in sharp, acute pain sensations.

Myelinated Neurons

Neurons that are covered with a fatty sheath called myelin, which speeds up the transmission of nerve impulses.

Anterior Cingulate Cortex

A part of the brain located in the frontal lobe, involved in functions such as emotion regulation, decision-making, and reward anticipation.

Pain Experience

The personal and subjective experience of discomfort or suffering that may arise from any potential damage to the body.