The Consumer's Determines Whether She Will Engage in Habitual Decision

question 7

Multiple Choice

The consumer's determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

• A)personal marketing mix
• B)need for cognitive dissonance
• C)level of involvement
• D)need for customization
• E)ability to generalize stimulus

---

Definitions:

Rawls

A philosopher known for his theory of justice as fairness, emphasizing the principles that society should be structured under.

Veil of Ignorance

Concept from Rawls’ "A Theory of Justice" suggesting decision-makers should make societal rules as if they were ignorant of their own status in society to ensure fairness.

Principles of Justice

Fundamental norms or rules that guide the distribution of burdens and benefits in a society fairly and equitably.

Advantage

A condition or circumstance that puts one in a favorable or superior position relative to others.