Leona Purchased Two Bottles of Wine from Vineyards in Australia

question 132

Multiple Choice

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements would have been made during the stage of the purchase decision.

• A)situational analysis
• B)alternative evaluation
• C)postpurchase evaluation
• D)product choice
• E)problem recognition

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Definitions:

Biases

Cognitive shortcuts or predispositions that can influence decision-making processes and perceptions, often leading to irrational or unfair outcomes.

Smart People

Individuals who exhibit high levels of intelligence, creativity, and capacity for complex problem-solving.

Framing

The act of constructing or presenting a concept, issue, or situation in a specific way to influence perception.

Cognitive Biases

Systematic patterns of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.