Which of the Following Is NOT an Example of a Specialized

question 54

Multiple Choice

Which of the following is NOT an example of a specialized and highly- targeted media that an advertiser might use to reach smaller customer segments?

• A)cable television channels
• B)radio
• C)network TV
• D)advergaming
• E)Internet

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Definitions:

Crude Oil

A naturally occurring, unrefined petroleum product composed of hydrocarbon deposits and other organic materials.

Producer Surplus

is the difference between the amount producers are willing to accept for a good or service versus what they actually receive.

Consumer Surplus

The discrepancy between the sum consumers are ready and able to spend on a good or service and the sum they end up paying.

Consumer Surplus

The distinction between the expected total consumer spending on a product or service and the real total paid.