Apple Recently Ran Ads Featuring Real People Who Had Switched

question 92

Multiple Choice

Apple recently ran ads featuring real people who had switched from Microsoft Windows- based PCs to Macs.When companies use people,actors,or sports celebrities as product endorsers,what kind of appeal is being used?

• A)slice of life
• B)testimonial
• C)lifestyle
• D)comparative
• E)unique selling proposition

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Definitions:

Different Populations

Groups of organisms of the same species that live in distinct geographic areas and have diverging characteristics due to varying environmental pressures.

Phylogenetic Tree

A diagram that represents evolutionary relationships among species or other taxa, showing how they have diverged from common ancestors.

Viral Genes

Genes that consist of either DNA or RNA sequences and are found within viruses, coding for the proteins necessary for the virus's structure and replication.

Primates

A mammalian order that includes humans, apes, monkeys, and prosimians, characterized by large brains, forward-facing eyes, and opposable thumbs.