The First Task for a Media Planner Is to Find

question 137

Multiple Choice

The first task for a media planner is to find out when and where people in the target market are most likely to be exposed to the communication.This is called the .

• A)gross rating point (GRP)
• B)advertising exposure
• C)media vehicle
• D)impression
• E)aperture

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Definitions:

Horizontal Merger

The merging of two competitors.

Competitors Merge

The process in which two or more competing businesses combine into a single entity, potentially altering market dynamics and competitive landscapes.

Book Publishing

The activity of making literature, information, or other content available to the public for sale or distribution.

Pulp and Paper Mill

An industrial facility where wood pulp is produced and then used to manufacture paper products, ranging from newspapers to packaging materials.