The Use of Short- Term Incentives to Encourage the Purchase

question 56

Multiple Choice

The use of short- term incentives to encourage the purchase or sale of a product or service is called .

• A)advertising
• B)public relations
• C)sales promotion
• D)personal selling
• E)direct marketing

---

Definitions:

Role Clarity

The extent to which one's job responsibilities, expectations, and boundaries are clearly understood.

Role Acceptance

The process by which individuals agree to, and start performing, the behaviors expected of them in a particular role within a group or organization.

Role Performance

The enactment of behaviors or actions associated with a particular role in society or a specific context.

Performance Goals

Objectives set to assess the effectiveness or outcome of an action or series of actions, often used to evaluate success or progress in various contexts.