The Step in the Hierarchy of Effects Calls for Marketers

question 6

Multiple Choice

The step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple,repetitive advertising in a variety of media.

• A)awareness
• B)purchase
• C)knowledge
• D)demand
• E)desire

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Definitions:

Pro-con

Weighing the positive (pro) and negative (con) aspects of a decision, argument, or proposition.

Problem-cause-solution Pattern

The problem-cause-solution pattern is a way of organizing information that identifies an issue, analyzes its causes, and proposes one or more solutions.

Comparative Advantages Pattern

A method of organizing information by comparing the strengths and weaknesses of different options.

Mnemonic Device

A tool used to improve memory by linking new information to a familiar concept or pattern.