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With Passive Listening

question 53

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With passive listening:


Definitions:

Brand Extensions

Brand extensions refer to the strategy of using an established brand name to launch new products or services in a different category or market segment.

ISO 9000

A set of international standards for quality management and quality assurance designed to help companies meet regulatory requirements and satisfy customer needs.

Perceptual Benefits

Advantages perceived by consumers that may not be tangible but influence the decision to purchase a product, based on perceptions of value, brand, and quality.

Functional

Designed to be practical and useful, focusing on what something does or how it works rather than how it looks.

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