Which Statement Is Not True About the Merchant Model of Online

question 1

Multiple Choice

Which statement is not true about the merchant model of online channels work?

• A) The CRS systems are still more popular with consumers than the online channels
• B) Is a different system than the agency model
• C) Hotels sell online distribution channels rooms at a net rate; they mark them up a certain percentage
• D) Hotel websites became direct competitors to the online distribution channels

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Definitions:

Positive Punishment

Adding an undesirable stimulus to decrease a behavior.

Negative Punishment

A behavioral principle where the removal of a desirable stimulus following a behavior decreases the likelihood of that behavior occurring in the future.

Shaping

Gradual training that rewards behavior progressively closer to the desired one.

Positive Punishment

A concept in behavioral psychology where an undesirable stimulus is introduced following a behavior to decrease that behavior's frequency.