Paired Comparison Data Can Be Analyzed in Several Ways

question 45

Multiple Choice

Paired comparison data can be analyzed in several ways. One way is for the researcher to calculate the percentage of respondents who prefer one stimulus to another. The researcher can also perform all of the following analyses on paired comparison data except .

• A) simultaneous evaluation of all the stimulus objects
• B) order a set of objects into an internally consistent, uni- dimensional scale
• C) convert paired comparison data to a rank order
• D) derive an interval scale from paired comparison data

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Individuals or groups that have an interest, claim, or stake in a company, project, or outcome, and can affect or be affected by the business's actions.

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The act of a corporation donating some of its profits or resources to charitable organizations or causes.

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A type of environmental marketing activity that integrates and coordinates all of the firm’s activities on environmental issues across every functional area.