Which of the Following Statements Is Not True About the Comparative

question 74

Multiple Choice

Which of the following statements is not true about the comparative scales technique?

• A) Comparative scales include paired comparisons, rank order, and constant sum scales.
• B) An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
• C) Comparative scaling is also referred to as non- metric scaling.
• D) Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.

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Definitions:

Principal Relationship

A legal relationship between two parties in which one, the agent, is authorized to act on behalf of the other, the principal, in business transactions.

Unsecured Credit

A form of credit that is not backed by collateral, making it riskier for lenders since repayment relies solely on the borrower's creditworthiness and promise to pay.

Secondarily Liable

Refers to the condition where an individual or entity is not the primary debtor but still holds responsibility to fulfill an obligation if the primary party fails to do so.

Breach Of Warranty

A violation of the guarantees or assurances provided by a seller regarding the quality, condition, or functionality of a product.