Creating a Marketing Database Involves All of the Following Steps

question 19

Multiple Choice

Creating a marketing database involves all of the following steps except .

• A) enhancing consumer purchase information by overlaying it with demographic and psychographic information
• B) analyzing information in terms of a customer's activity over the life of the business relationship
• C) transferring raw sales information to a microcomputer
• D) none of the above

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Definitions:

Sensory Memory

The immediate, very brief recording of sensory information in the memory system.

Fleeting

Something that happens for a very short time; brief or transient.

Encoded

The process by which information is transformed into a format that can be stored and used in memory.

Explicit Memory

Memory of facts and experiences that one can consciously know and “declare.” (Also called declarative memory.)