A Marketing Research Report Should Do All of the Following

question 52

Multiple Choice

A marketing research report should do all of the following except .

• A) take into account the reader's technical sophistication and interest in the project
• B) take into account the circumstances under which the report will be read
• C) be written for a specific reader or readers
• D) use technical jargon

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Definitions:

Web Access

The ability or permission to connect to the internet or to view websites and online content.

Action Information

Information that prompts or guides the taking of specific actions by its recipient.

E-Mail Message

A digital message sent through the internet from one user to another, often composed in a formal or semi-formal style.

Deadlines

The latest time or date by which something should be completed.