Which Statement Is Not True About Formulating the Conjoint Analysis

question 84

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A) Once the salient attributes have been identified, their appropriate level should be selected.
• B) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.
• C) Attributes selected should be salient in influencing consumer preference and choice.
• D) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.

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Definitions:

Duopoly

A market structure characterized by two producers/sellers in competition with each other.

Constant Costs

Costs that remain unchanged regardless of the level of output or activity within a certain range.

Corncob Pipes

Pipes made from the dried cob of a corn plant, often used for smoking tobacco.

Cournot Reaction Function

A mathematical representation in economics that shows how one firm reacts to the quantity choice of another firm in a duopoly market setting.