Which of the Following Statements Is Not True Concerning Conjoint

question 25

Multiple Choice

Which of the following statements is not true concerning conjoint analysis?

• A) Conjoint analysis attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.
• B) Unlike multidimensional scaling, conjoint analysis relies on respondent's objective evaluations.
• C) Conjoint analysis seeks to develop the part- worth or utility functions describing the utility consumers attach to the levels of each attribute.
• D) The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes.

---

Definitions:

Self-Determination Theory

A psychological framework suggesting that people are motivated to grow and change by three innate and universal psychological needs: autonomy, competence, and relatedness.

Intrinsic Motivations

The drive to engage in activities for the inherent satisfaction or pleasure derived from the activity itself, rather than for some separable consequence.

Autism Spectrum Disorder

A range of neurodevelopmental conditions characterized by challenges with social skills, repetitive behaviors, and communication, presenting a diversity of manifestations and severities.

Applied Behavioral Analysis

A therapy based on the principles of learning and behavior to improve specific behaviors and outcomes, often used in autism treatment.