Before Defining the Problem, the Researcher Must Isolate and Examine

question 58

Multiple Choice

Before defining the problem, the researcher must isolate and examine the impact of the self- reference criterion (SRC) , or the unconscious reference to one's own cultural values. Which of the following steps does not help researchers account for environmental and cultural differences when defining the problem in an international marketing context?

• A) Define the marketing research problem in terms of foreign environmental and cultural factors. Make no judgments. This involves an identification of the related traits, economics, values, needs, or habits in the proposed market culture. This task requires input from researchers familiar with the foreign environment.
• B) Isolate the self- reference criterion (SRC) influence on the problem and examine it carefully to see how it complicates the problem.
• C) Define the marketing research problem in terms of domestic environmental and cultural factors. This involves an identification of relevant Arab (domestic country) traits, economics, values, needs, or habits.
• D) All of the above are correct.

---

Definitions:

Critical Period

A specific time during development when the presence or absence of certain experiences has a profound effect on the development of the individual.

Imprinting

A form of rapid learning occurring at a particular life stage that establishes a long-lasting behavioral response to a specific individual or object.

Creolization

The process of blending cultural traits, typically in the context of language formation among people who come into contact.

Physical Development

The progression of bodily growth and motor skills in humans and animals, which can include changes in size, shape, and capability.