Examlex
Larry Chase of the Web Digest for Marketers lists which of the following as a Top 10 Trend for the Next 10 Years for Internet Marketing:
Scientific Investigation
A systematic process undertaken to gain knowledge and understanding about the natural world, following empirical and measurable evidence.
Hypothesis
A proposed explanation for a phenomenon, made as a starting point for further investigation, which can be tested through experimentation or observation.
Phenomenon
An observable event or a remarkable occurrence that can be scientifically described or investigated.
Null Hypothesis
An empirically testable hypothesis that two phenomena are entirely unrelated except perhaps by random chance.
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