According to the Text, What Market Segments in the Hospitality

question 17

Multiple Choice

According to the text, what market segments in the hospitality industry respond well to database marketing?

• A) Individual customers
• B) Restaurant customers
• C) Weekend package customers
• D) All of the above

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Definitions:

Consumer Optimism

The tendency of consumers to hold positive expectations about the overall economy or their personal financial situation.

Tightwad

Refers to a person who is extremely unwilling to spend money; often perceived negatively.

Social Stratification

A system by which a society ranks categories of people in a hierarchy based on factors like wealth, income, race, education, and power.

Employee Discrimination

Unfair treatment of employees based on race, gender, age, religion, disability, or any other characteristic, rather than their merits or abilities.