Customers Buy Features, Not Benefits

question 21

True/False

Customers buy features, not benefits.

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Definitions:

Drug Tests

Methods used to detect the presence of illegal or prescription drugs in a person's body, often utilized by employers, law enforcement, and in sports.

Federal Insurance Contribution Act

A U.S. law requiring a deduction from employees' paychecks and a contribution from employers to fund Social Security and Medicare.

Annual Wage Base

The maximum amount of income that is subject to certain taxes or benefits calculations within a calendar year.

Loss Of Income

Financial detriment resulting from an inability to work due to injury, business interruption, or other reasons, leading to a temporary or permanent lack of earnings.